The Ten Commandments of Merchandising

Ten CommandmentsFor those who obey the Ten Commandments of merchandising, each day at the store can seem like “Grand Opening” day.

If that doesn’t excite you, says pet retail specialist Chris Miller, then maybe a 30% increase in sales will.

Yes, that’s the generally accepted boost you can expect by
“re-merchandising” the store with better illumination, engaging interactive signage, attractive fixtures, open spaces and an abundance of products.

Miller, owner of Pacific Store Designs, has designed more than 3,000 retail stores worldwide over the last 35 years. Not only did he present these same commandments at a presentation at SuperZoo 2014, these same basic principles were featured in Pet Product news just last December.

But you don’t have to be a design wizard to create an atmosphere full of visual excitement. Just follow his Ten Commandments of merchandising: Continue reading “The Ten Commandments of Merchandising”

Understanding Wound Management

Post written by Mea Allen, RVT and Durvet Customer Service Representative

From small skin tears to large open-flesh wounds, wound management is essential to the healing process.

Keeping the wound clean is the number one thing that promotes healing. If the wound isn’t kept clean, it has the chance to become infected.

As always, please contact your veterinarian before trying to treat any open wound on your own.

At the first sign of an injury and open skin, I take my clippers and shave a patch of hair approximately 1”–2” all the way around the wound.

Next, rinse the site with cold, sterile water for approximately ten minutes. This will help reduce inflammation, clean out any debris that may have gotten into the opening and aid in visualization of the opening. Continue reading “Understanding Wound Management”

AquaVet Urgent Update: Hurricane and Flooding Recovery

Our thoughts and prayers are with all who have been affected by Hurricanes Harvey and Irma.

Water is one of our most precious commodities, and it requires good management practices and special care when affected by flooding.

Here are some helpful tips for those of you who have dealers and pond customers affected by these storms.

Rule #1. Be Safe

Personal safety should be the top priority. During a flood, on-site owners and families should be careful of: electrocution from downed power lines, carbon monoxide from gas breaks, structural instability of buildings and infrastructure, hazardous material spills, floating debris, and waterborne pathogens.

Make sure electricity sources are inspected and that aerators and fountains are working properly. Drain galleys and wells using sump pumps to allow critical components to dry out and allow for visual inspection before attempting to restart.

Before a start-up can happen ensure that power is secured, check pumps, and examine for structural damage. Start up and inspect each piece of equipment one at a time to avoid overloading another system.

Only once your equipment has been inspected and cleared should it be re-deployed.

Flooding-1When your family is safe and infrastructure has been thoroughly checked attention can be turned to rehabilitating affected ponds and lakes.

First, attempt to limit as much inflow to ponds or lakes as possible to prevent further contamination, then consider treatment to repair any damage already in place.

AquaVet treatment options that can help recovery

Bacteria and mosquito larvae are plentiful post flood and flourish with warm temperatures. Fortunately, they are also vulnerable to copper rich environments.

AquaVet Algae Control products offer a unique copper technology that keeps copper suspended in a solution to control algae and other single cell organisms. This can be very helpful in the elimination of bacteria and mosquitoes and is safe for use in livestock drinking water tanks.

Relying on native microorganisms to recover sufficiently after a flood event can take weeks or months to achieve full recovery. Commercial
bio-augmentation products, like AquaVet Bio Lake Cleaner, can provide a high concentration of diversified microbes that can rapidly accelerate water cleanup.


FloodingConsider documenting as much of the inflow of materials into your pond/lake as well as the steps taken to recover the body of water as possible.

This type of documentation will be invaluable when it comes time to work with insurance companies, FEMA, EPA and state level environmental regulators. Use this documentation to help develop preparedness and response plans for future events.

Financial Help

EPA Federal Assistance Funding Opportunities

Additional Help

Please contact the following individuals directly for questions on pond or lake water clean up:

Joe Schneider


Mike Gallagher



SEA7 Technologies, Inc.


Sea 7 Technologies, Inc. is a leader in freshwater management and biological solutions. Together with our Durvet customers, partners and the farm retail community, we improve water aesthetics and healthy performance while preserving the planet’s resources and helping build better lives. As the US leader in providing aquatic retail tools, formulation of exclusive prevention methods, and enzyme & microbial technologies our innovation enables better understanding of pond and lake management for farms, potable, recreational, golf course irrigation, fishing and livestock drinking water, ponds and tanks.

Product Spotlight: DuraFend



  • Size: 5#
  • Ideal for the small backyard hobby farmer
  • DuraFend Multi-Species Medicated Dewormer is indicated for the control and removal of worms in a broad range of animals. Pellets may be top dressed or mixed with feed.
  • Multi-species – can be used on a variety of animals (see label for species)
  • Easy to feed pellet form
  • Scoop included in 5lb, 10lb and 25lb sizes
  • Removes and controls a variety of worms including: Lungworms, Stomach worms and intestinal worms.
  • Use any time of year when animals are grazing on grass.
  • Most commonly used on Equine, Bovine and Swine

Two related Durvet products

Pyrantel S

Blood Stop Powder

The Importance of Managing Parasites in the Outdoor Dog

merck animal health logoBrought to you by Merck Animal Health

Dogs are often considered members of the family and it’s important to keep them healthy and free of intestinal parasites. Parasites are a threat to all dogs and outdoor dogs are especially vulnerable due to environmental exposure.

How dogs get parasites

It’s common for a dog to become infected with intestinal parasites at some point in their life. The more your dog is outside, the greater his risk of infection. Common sources of parasite infections include: Continue reading “The Importance of Managing Parasites in the Outdoor Dog”

More Horse Owners Take Free Rein of Health Care Decisions

From ProfitBuilder Summer ‘17 Vol 16 / Issue 2

Many horse owners hold their equine health strategies close to the vest, but they’re not inclined to gamble with the well-being of their animals.

While three-quarters of them assume full responsibility for delivery of overall equine health, nutrition, treatment and disease prevention, many are looking for veterinary involvement to assure overall quality, efficacy and safety in the treatment they administer and the products they use.

Almost 85 percent of participants in American Horse Publication’s (AHP) 2015 Horse Ownership Survey (released in 2016) discuss vaccine schedules and protocols with veterinarians. About half of them seek their advice for deworming programs. Continue reading “More Horse Owners Take Free Rein of Health Care Decisions”

Understanding Copper Deficiencies

Trace element availability is influenced by season, geographic location, soil type and type of forage.

Generally less trace elements are present in fast growing forages, and trace elements can be tied up more often, when higher levels of soil are taken in, while grazing or from when forages are made.

Signs of copper deficiency can be very varied and confused with other causes. Copper is involved in a wide range of different essential reactions in the body.

Many farmers however will know if their land or forages are deficient in certain trace elements but simple changes in farming management can result in unexpected trace element deficiencies. Continue reading “Understanding Copper Deficiencies”