The Ten Commandments of Merchandising

Ten CommandmentsFor those who obey the Ten Commandments of merchandising, each day at the store can seem like “Grand Opening” day.

If that doesn’t excite you, says pet retail specialist Chris Miller, then maybe a 30% increase in sales will.

Yes, that’s the generally accepted boost you can expect by
“re-merchandising” the store with better illumination, engaging interactive signage, attractive fixtures, open spaces and an abundance of products.

Miller, owner of Pacific Store Designs, has designed more than 3,000 retail stores worldwide over the last 35 years. Not only did he present these same commandments at a presentation at SuperZoo 2014, these same basic principles were featured in Pet Product news just last December.

But you don’t have to be a design wizard to create an atmosphere full of visual excitement. Just follow his Ten Commandments of merchandising: Continue reading “The Ten Commandments of Merchandising”

Durvet and The Greatest Show on Earth

Post written by Mark Niblo, Marketing Director at Durvet | Long Distance Runner | Iowa by Birth-Kansas City by Choice

WAE-2017 (3)

When you read “The Greatest Show on Earth” in the title, I wasn’t referring to the circus.

I was talking about the largest agriculture show of its kind in the world, the World Ag Expo, held every February in the San Joaquin Valley of California.

Each year this show attracts over 100,000 attendees from over 50 countries. Beginning in 1967 as a local farm and equipment show, the World Ag Expo is now home to over 2.6 million (yes…TWO POINT SIX MILLION) square feet of exhibits. With over 1500 exhibits to see, it’s impossible to see everything available in the three days the expo is going on. Continue reading “Durvet and The Greatest Show on Earth”

Spring Clean Up to Freshen Up Your Sales!

Kerry GlakelerPost written by Kerry Glakeler, Brand Manager at Durvet, Inc.

While chick day sales are booming, other areas of the store might be a little slow. This is a great time to take advantage of a spring clean up to freshen up your sales! You’ll be amazed what a little rearranging and clean up can do to spur sales.

Do you have seasonal items that are past season? Could you use them to make gift baskets or a spring kit?

Grooming gift sets are a great last minute purchase. Grab a colorful bucket or a Durvet grooming tote and fill it with grooming tools and fun products like ShamPony shampoo and Shiny Hiny hair gloss, some Poppermint treats and top it off with a bow or some fun ribbon! Continue reading “Spring Clean Up to Freshen Up Your Sales!”

The Traveling Road Show Season is Here!

mark-nibloPost written by Mark Niblo, Marketing Director at Durvet | Long Distance Runner | Iowa by Birth-Kansas City by Choice

The holidays have come and gone and those in the animal health industry find themselves again in the middle of spring trade show season.

I’ve joked for years about how our lifestyle this time of year is similar to the carnivals that used to come to town when I was a kid.

We travel to a city, set up our booth to meet with our customers and suppliers, and, at the end, tear down and move on to the next city. Continue reading “The Traveling Road Show Season is Here!”

Top Shelf Marketing…By Stacye Wyatt

Post written by Stacye Wyatt, Regional Sales Manager

Have you ever wondered why things are placed on shelves the way they are? Have you ever looked at grocery store shelves and wondered about the thought process that went into building the modular (shelving plan)?

In one of my past jobs, I had the opportunity to work for one of the top marketers in the animal health industry…Farnam. I like to say that experience was great training for my calling in life…working with farm store dealers.

I learned so much and I’ve used this knowledge every day for the past 20 years. Marketing is something that those of us in Ag take for granted, but if we want to move forward in the next 5 years we’d all better get on the bandwagon. Continue reading “Top Shelf Marketing…By Stacye Wyatt”